Live life in Australia the Pure Western way

    Once upon a time, America was the home of all cowboy gear. Then in 2010, Aussie brand Pure Western launched their own label, re-interpreting country style the Aussie way. Nobody could have anticipated the wild success that followed.

    With dynamic collections that feature unique twists on timeless classics, it’s easy to see how this brand reached country fame. Gorgeous shirts, jeans, footwear and accessories made for the modern ringer, farmer, or cosmopolitan are what you can expect every season.

    Be warned – these home-grown creations are always quick to fly off our shelves. Drop-in and get ‘em while they’re hot!

    Buy Pure Western jeans and boots from anywhere in Australia

    Great footwear isn’t a luxury. It’s a necessity for Aussie country life – but that doesn’t mean you have to sacrifice style.

    Pure Western boots bring comfort, practicality and good looks together in one shoe. Crafted from a blend of study leather and distinctive details, these beauties make walking the Great Southern Land a pleasure. Distressed, embossed and decorated leathers form the outer shell of each pair, showcasing a rugged, luxe vibe. Rain or shine, these shoes are worth having on hand.

    The best part? Proceeds from each boot are donated to Dolly’s Dream Foundation.

    Trek the outback in comfy Aussie-designed Pure Western boots

    Can’t get enough of the cowboy/cowgirl look? Shop with us and deck yourself out from head to toe.

    Our hand-picked range of hats, boots and women’s jeans stand up to the toughest conditions Down Under. With the practical side of things taken care of, style is your next port of call. Safe to say, our favourite outback label’s got you covered.

    You don’t even have to leave the ranch to get a hold of the gear. With Australia-wide shipping on all orders (free over $150), items reach your door in as little as 3-5 business days.

    Plus, with our free returns, you can easily make sure that the shoe really fits. As long as the items come back in their original condition, you can swap them out for another piece or get a refund, even for women’s footwear.

    Denim dreams start here with Pure Western

    Each season, unique designs showcasing stylish denim washes, cuts and stitching enter our store. Drawing inspiration from the Wild West, this brand’s creative design team constantly brings out new, on-trend denim – the kind that influencers love to be seen in, and not just on social media.

    Going from rodeo to a night out on the town is simple. Just pick out a design from the Hidden Valley line and layer up with laid-back button-ups. Pro tip: plaid can be paired with any of our men’s jeans, and topped off with a good ol’ Akubra hat.

    What are you waiting for, ranger? Go ahead and get your country gear fix. Make sure you sign up to our mailing list for new season and sale alerts – these goodies don’t stay Hidden for long!